The search landscape is changing so fast that 1 / 2 of what we knew a year ago about se optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies (SES) conference and web search versus vertical search (in search areas like news) was one of the new search trends featured at the San Jose SES.
The growth of the headlines search has only come about within the last few years. Based on Nielsen/Net ratings, in June 2004 CNN.com was still the #1 online news source with Yahoo not too much behind. By January 2005 Yahoo rose to #1 with 23 million readers a month and by June 2005 these were pulling out in-front with 29 million readers a month, dominating the online news ratings.
News search is playing a larger and bigger role in online marketing. Google has a news search section, as does AOL, MSN and Alta Vista. Sites like Topix are drawing viewers trying to find great local trend press news. Recent studies show that 77 percent of Internet users get their news online and it's the number one selection for news in the 18 - 54 year old age group. People go online and search the headlines engines by topic and keyword. The LA Times reported on the trend, saying that veteran journalists are looking to the PR field for work, given that so many readers are reading their news online.
When there is a relevant and timely article in Google News, Google will serve you up that news item in the Google 'One-Box' above the #1 position when you do a net search on a keyword or phrase. Yahoo News now indexes blog posts in reaction to the clear trend that early adopters turn to blogs for news. Getting your message out in the headlines search has emerged being an essential part of one's se optimization and marketing strategy.
Optimizing press releases and news articles is no further a 'nice-to-do one day' idea or 'something we ought to try.' It's an established strategy you need to be implementing right now. Put these articles into an RSS feed and you'll start showing up in the absolute most unexpected places!
No comments:
Post a Comment